2016 New England Crime Bake

You've got your book written, now how do you tell the world? This class will answer your questions about marketing, advertising, and publicity. Topics will include newsletters, book trailers, email, advertising, events, and social media. You'll learn how to decide whether to spend your own money, and whether you need the help of other professionals (like website developers and graphic designers). You'll also learn how to work with your publisher on marketing and publicity. Feel free to bring examples of your own marketing, or other authors' materials that you found effective. Additional payment and preregistration required. Limited to fifty attendees.