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Friday, November 11 • 7:45pm - 8:50pm
Seminar 1—Brand You: The Importance of Honing Your Brand as a Writer

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Of course you’d like to think your work speaks for itself, and largely it does. But, as professional writers, it’s imperative to develop and hone your personal brand. Everything from how you present yourself, to how you tell stories, to your hobbies, to the causes you support, rolls up into the reader’s perception of the entire package–not just your latest novel. Consider whether your personal brand is aligned with the style, tone or theme of what you yourself are penning or how you’re presenting yourself to your readership.

While it may be a bit strange at first to think of yourself as a brand, the Brand You workshop is where you will get a crash course in the importance of personal brand. Christine Tieri, President at Idea Agency, will utilize her skills as a Certified Brand Strategist to take participants through the various steps to hone their personal brands and help to make you– and your books–stand out in the marketplace.


  • Understand why working on your personal brand is important
  • Work in real time during presentation on your own personal brand
  • Learn about unique attributes, understanding your audience, and writing a brand statement
  • Bounce ideas off others to see if your brand sounds unique and authentic


Price included in registration
Preregistration encouraged

avatar for Chris Tieri

Chris Tieri

With a passion for problem solving and a quest for continuous improvement, Christine works with businesses, brands, communities, and individuals to help build their path to success.As the only Certified Brand Strategist in New England, Christine is driven to discover her clients... Read More →

Friday November 11, 2016 7:45pm - 8:50pm EST
Grand Ballroom