The podcast Crime Writers On... started when husband and wife true crime authors Rebecca Lavoie and Kevin Flynn got some fellow writers together discuss the blockbuster podcast Serial. That was in December of 2014 and it has since morphed into a broader conversation about true crime, journalism, and pop culture. It has also garnered a viral following of approximately 100,000 listeners per episode that includes fans in the U.S., Canada, the United Kingdom and even Australia. In the spring of 2016, the podcast secured regular sponsorship.