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Chris Tieri

With a passion for problem solving and a quest for continuous improvement, Christine works with businesses, brands, communities, and individuals to help build their path to success.

As the only Certified Brand Strategist in New England, Christine is driven to discover her clients’ unique position, help them put a stake in the ground, and build programs to support their company goals.

Prior to founding Idea Agency (previously smith&jones), Christine worked for New York City ad agencies – from creative boutiques to global firms. She took the good (amazing creative, incredible service), left the bad (bureaucracy, expensive sandwiches), and started up her own agency – back in New England where she grew up (over 20 years ago).

In addition to the many creative awards bestowed upon her agency, Christine has also been named Business Person of the Year by her local Chamber of Commerce and one of Central Massachusetts’ Outstanding Women In Business by the Worcester Business Journal. Christine is a sought-after speaker on the topics of brand, integrated marketing, and ideation. She is an expert facilitator of workshops that help companies solve business challenges with creativity. She is author of the blog BrandStanza.com – little ditties that build big brands, and a certified member of the Brand Establishment and member of the Agency Management Institute.